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How Do You Get To Where You Want To Be?

Business Plan

Based on Growing Your Own Business:
A Workbook by Ron Immink and Brian O'Kane, published by Oak Tree Press, ISBN 1 86076 238 7.

Available from good bookshops, from www.oaktreepress.com, or from Oak Tree Press at the address below.

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A good business plan is nine parts implementation for every one part strategy.
Tim Berry, Palo Alto Software

Business Plan ... ...

... a document that summarises the following points about your business:

Where it has come from
Where it is now
Where it is going in the future
How it intends to get there
How much money it needs to fulfil its plans
What makes it likely to succeed
What threats or disadvantages must be overcome on the way.

The key elements of a business plan document are:

Text - the narrative sections that make up the bulk of the plan
Evidence - supporting evidence for all the assumptions and assertions contained within the plan - some of this is included in the Appendices, the rest is held available in case of query
Numbers - the financial projections and some of the Appendices.

A good business plan actively aids the planning process by providing a structure. It forces you:

To cover ground that you might otherwise, in your enthusiasm, skip over
To clarify your thinking - it is almost impossible to get your plan onto paper until you have formulated it clearly
To justify your arguments, since they will be written down for all to see
To focus on the risks and potential for loss in your plans as well as on the potential for profit and success.

Use the exercises in Growing Your Own Business: A Workbook by Ron Immink and Brian O'Kane to help you to write your business plan.

The world's best-selling business plan software! Click the image for more details.

Click on the logo above to access the SPOTcheck online business growth potential assessment tool - or click here for more information.

Growing Your Own Business: A Workbook by Ron Immink and Brian O'Kane, published by Oak Tree Press, ISBN 1 86076 238 7,
was developed with the support of InterTradeIreland and Equity Network